If you don’t have a lot of experience diving into the backend of your website, you might consider consulting a web expert to secure your site. You might notice that at the top of a browser, next to the URL, there’s a message that says either secure or not secure. If your website isn’t secure, anyone who inputs their information into the site is at risk of having it stolen. You’re going to lose that valuable web traffic to other sites that either have a mobile version or change with a user’s screen size.
- Sitemaps are one way search engines use to discover pages on your site, but the primary way remains by crawling webpages and following links.
- The setup is so intuitive and quick, beautiful reports, great support and my clients are loving the results.
- Its capabilities go beyond simple site crawling, offering detailed insights into website performance and technical health.
- SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features.
- It’s also sometimes called an ‘on-site’ or ‘technical’ audit (we’ll explore how technical audits differ in the section below).
Optimisez le référencement avec le webinaire de la Search Console
Each topic also breaks down into subtopics and related keywords. And I can even see how much of their traffic comes from each keyword, and how much of their ad budget they spend on each one. Semrush’s Domain Overview tool is my go-to for competitor analysis. These are the tools my team and I use to drive over 867K+ sessions every month.
To find out what the best next steps are, you need to look at the data. These elements can determine whether someone clicks through to your content—or scrolls past it. Next, use the Backlink Audit tool to get a clear picture of your link profile’s health. Cumulative layout shift (CLS) tracks the visual stability of your page as it loads.
Now that we’ve covered the on-page SEO portion of the SEO audit, let’s take a look at what you need for an off-page SEO audit. Managing SEO at scale requires more than just research and optimization tools. It tracks growth in search volume, social media conversations, and investment trends. This helps you find rising trends months or even years before they become popular.
Webmaster Tools
The Search Atlas Site Auditor Tool helps you optimize core web vitals by providing insights into the bottlenecks affecting performance. Simply enter your domain and scroll down to the “Chrome User Experience Report.” You can click on each core web vital to view the pages affected by the issue and get recommendations on how to improve it. Crawlability refers to a search engine’s ability to access and navigate through all the content on your website. Indexability, on the other hand, refers to whether search engines can analyze and store your pages in their index after crawling them, making your pages eligible to appear in search results. A site that loads in two seconds or less performs better when it comes to conversion rates, as well as search engine results.
Duplicate versions of a site typically happen with the variations listed below. The Search Atlas Schema Markup Generator Tool helps you create accurate JSON-LD markups for your website, including all required and optional item properties. The Search Atlas Schema Markup Generator Tool is designed to streamline structured data implementation and help make sure your markup is aligned with Schema.org standards. A content delivery network (CDN) can help users access your website faster by delivering your content sooner via a network of geographically distributed servers. Get insights into the tech you (or the competition) uses to optimize, track, and measure site performance with our code analysis.
How to do an SEO audit
Its advanced datasets and AI and NLP technologies provide unique insights and recommendations, making it a reliable choice for developing and executing effective SEO strategies. With the Compare Crawls and Progress reports you can analyze the results of different SEO audits and track changes in the number of issues over time. Before dealing with any other issues, make sure that your website is accessible by search engines.
Your link profile has passed the audit, and you can relax until your next regular check. Nevertheless, if you have already suffered an automatic penalty, your first step is to respond immediately by performing a formal link quality site audit and finding the root of your problem. With any SEO audit, the right SEO tools provide an immensely powerful resource. Surfer SEO is the industry counterpart to Frase, although it does things a bit differently. It includes content optimization along with content audit functions. You can also control your crawl down to minute details, including JavaScript crawling, virtual robots.txt, staging sites, crawl speed, subdomains, DNS override, and more.
I have found both of these tools to be useful, so it’ll probably come down to budget and preference as to which one you pick. One of my favorite features in Clearscope is how it shows you exactly which pages are losing traffic. It helps you meet the search intent and answer what readers actually want to know. Rank Math is an alternative to Yoast SEO for WordPress websites. It gives you clear tips to make it better, right in the WordPress BHS Links editor itself.